Chile, Colombia, Mexico and Peru signed the Pacific Alliance Agreement (PA) creating a region that represents total a population of 214 million people with an average GDP per capita of 16’500 dollars.
Small and Medium Enterprises (SME) looking to penetrate foreign markets face
a big challenge when it comes to understand the benefits of implementing a
bilateral Agreement (BA) or Free Trade Agreement (FTA). www.las-empanadas.de
Even more interesting is to identify how regional agreements, in which Switzerland is not a direct member, can also provide Swiss companies advantages while trading with the involved countries.
Even more interesting is to identify how regional agreements, in which Switzerland is not a direct member, can also provide Swiss companies advantages while trading with the involved countries.
Chile, Colombia, Mexico and Peru signed the Pacific Alliance Agreement (PA)
creating a region that represents total a population of 214 million people with
an average GDP per capita of 16’500 dollars. (purchasing power parity). All
four nations are market-friendly; their economies represent 35 percent of Latin
American Gross Domestic Product (GDP), manage 55 percent of the region’s
exports, and have stable governments. Euromonitor International highlighted the
PA members among the top 20 non-BRIC (Brazil, Russia, India, and China)
emerging consumer markets.
What is the latest status of the Pacific Alliance? What are the
opportunities that each country can offer? What is the position of the Swiss
government in this Free Trade Agreement? Which benefits the PA could represent
for your company during your internationalization process? Which experiences
and challenges have multinational companies perceived?
Our goal is to provide you some new insights that can reinforce your
interest in this growing region and that can be implemented in your
internationalization strategy.
Event venue
BBVA (Suiza), Börse Building
Selnaustrasse 32
8021 Zürich
Switzerland
Selnau
Directions
Best reachable by public transportation: Tram 8 station
Zürich, Bahnhof Selnau. From Zurich HB S10 and S4 until station Zürich Selnau
Event type:Seminars, workshops and presentations
Event language:English
Event website:http://latambusinessnetwork.ch
Twitter hashtag:#LATAMBN
16:15-16:45 Registration and coffee
16:45 Welcome and LATAM BUSINESS NETWORK’s presentation, Maria Mülli, General Manager at LATAM Business Network
17:00 Short explanation of the Pacific Alliance
17:15 “THE VISION OF THE INTEGRATION“ Pacific Alliance pro-tempore presidency. Embassy of Peru, Ambassador Luis Chuquihuara
17:20 Peru Business opportunities: Embassy of Peru: Minister Counselor Julio Cadenillas
17:30 Chile Business opportunities: Embassy of Chile Ambassador Excellency: Jose Luis Balmaceda and Minister Counselor Mr. Julio Mendez.
17:40 Mexico Business opportunities: Embassy of Mexico Ambassador Jorge Castro and Ms. Greta Shelley, Trade and Investment Commissioner, ProMexico Suiza
17:50 Colombia Business opportunities: Embassy of Colombia
18:10 Round table: what are the main challenges and opportunities to be consider for Swiss companies moderated by Maria Mülli
18:20-18:50 Coffe break
18:50 BBVA economic outlook for the Pacific Alliance
19:05 Swiss foreign economic policy toward the Pacific Alliance
19:25 Example of a Multinational company and its implementation/ challenges- – Schindler Group
19:40 Example of a Multinational company and its implementation/ challenges
19:55 Wrap Up and Conclusions by Maria Mülli
20:00-21:00 Networking Apéro
